What Makes Apple Tick?

Apple no stranger to us, is the most valuable company with a valuation of $341.5 billion, surpassing Exxon Mobil. While Exxon Mobil dealing with fuels, our daily needs, how could Apple magnify the importance of our wants? Their philosophy: Think different....

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can't do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."


The iphone and ipad was one of their revolutionary ideas which impact the history of technology. Apple was smart enough to patent their inventions http://www.patentlyapple.com/ . This is a distinction between true innovators and imitators. R&D is part of their inherent flaw in their competitive advantage which from my opinion, will put their long-term economics at risk. Nevertheless as long as Steve Jobs is around, Apple is here to stay to have the bigger pie especially in the tablet business.

Now there is some kind of arms race with Apple and Google. In the midst, Apple has 95% share of global tablet shipments in Q3 2010. It is clear that Apple is the market leader beating Android into second place.